I thought she was absolutely right! But how to rate, rank, educate and not overwhelm people is no easy task. Fabrics are so much more complex than fruits and vegetables. As the idea progressed, I contacted Leigh Anne of Oecotextiles. She has one of the most comprehensive and thorough blogs about textiles and the chemicals in them. She is my go-to for the chemistry and statistics so I asked if she would be willing to help. Thankfully, she agreed!
The three of us (Jen, Leigh Anne, and myself) knew that there was SOOOO much information that one infographic was not going to do. Our goal then became to put together a series and it was decided that we would start with BABY since that seems to be the most common entry point for people when it comes to organic fibers. I took a stab at the graphic, I redid it about 20 times. It stalled and stammered. My dear friend Suz enlisted her graphic design friend Alison who took a shot at revamping my sad attempt. It helped but also lost the entire fabric focus. We knew we lost our audience. Alison did the work pro bono and I thank her deeply for helping move the project forward in April of 2012 and highlighting where we went astray (focus!).
It stalled for months. I was sick of looking at it and frankly didn't know what to do. In September of 2012 I was contacted by Linsi of Spark Collaborative. We had a mutual friend Rachel Hulan who connected the dots. I bit the bullet and hired Spark Collaborative to take a shot at it. I sent them various versions, thoughts, and challenges. The name was changed from Worst Things/First Things to Textile Truths (duh!) and the layout started to pull together.
I sought help from Suz again (she is an editing wizard with decades of experience!), my friend Madge (a marketing maven and hiking tour leader extraordinaire), and a select few others (you know who you are!!). Changes: color changes, text changes, font changes, layout changes, pattern changes, alignment changes and more changes were made. Then I sent it to GOTS to make sure they would approve of the logo usage. Whew. It got their blessing and now . . . drum roll please . . .
IT IS OUT IN THE WORLD at last. Will it fill the need we aimed to address? Will anyone read it and care? Will it go viral and ignite different purchasing behavior? Launch a helpful series? Help all organic fabric companies to be better appreciated for what they are doing? Will it crawl under a rock never to be seen? I don't know. Time will tell. I can tell you that I am very grateful to have it no longer haunting my to-do list! I also want to acknowledge all of the kind, thoughtful people who helped in this journey. I LOVE YOU and COULDN'T HAVE FINISHED THIS WITHOUT YOU!
I VERY MUCH welcome your feedback (too late for changes to this version) and if all goes as hoped (and prayed for) we will be releasing other versions for: Home, Fashion, Pets, etc.
Please feel free to share this with anyone you think would be interested.
Buckets full of hugs and gratitude to each of you. It is my gift to the organic fiber community and the world. I hope you like it.