That small group committed to organic cotton just added a BIG NAME endorsement with the impending release of: Organic Soul by Amy Butler for Rowan. The collection contains nine prints on 44/45" wide organic cotton fabric. You don't have to wait very much longer; the fabric will be shipping to retailers in mid August. Here are some photos of the loveliness in action . . .
Why did you decide to release an organic collection?
It's something that I've wanted to do for years, and we finally found a great source for high-quality, GOTS certified organic cotton. It's close to my heart, and I want to support it in any way I can. I'm hoping that by supporting the industry through making choices to buy organic, that it can eventually become "the way" and not the exception.
What does organic mean to you?
I want to live my life and run my business as sustainably as I can. It's a consciousness that we have in our home and studio. Simple choices we make like raising our garden organically, buying local organic foods, walking or biking instead of driving, just being healthy and living simply. How we affect our surroundings gives us an appreciation and respect for ourselves. Supporting the organic movement to me is not revolutionary, it just makes sense for the long term health of everyone. I feel that choosing organics whenever I can supports an optimistic vision of my future, our future, and every little bit helps.
Thanks Amy! I am hopeful that your commitment will get the attention of many more people as we strive together to make sustainable living/eating/crafting/dressing/being the norm. I too agree that it is the simple choices repeated daily that create our lives and the world we live in.
If you are interested in learning more about why organic textiles are a sustainable option, please visit these 2 informational pages on the Harmony Art web site: Why Organic Cotton? and The (r)evolution of textiles.
In the spirit of sustainability, please leave a comment about what small step(s) you are taking to live a more environmentally thoughtful life and you will be entered to win a selection of Amy's sewing patterns. Comments must be posted by Tuesday, August 2nd for a chance to win.
Thanks Mallory for organizing and including Harmony Art in the blog tour! Be sure to continue Amy's blog tour as she visits with the ladies at See How We Sew on Tuesday, August 2nd for more information about her new Voile fabrics!