A couple of months ago we did a printing experiment with a USA printer. We used existing screens (Sweet Jane & Let it Grow) and printed them in new colorways. We printed on organic white jersey, natural sateen, natural flannel and natural denim. I posted the colorways on our facebook page and got feedback from from our fans to determine which colors we printed. We offered special wholesale pricing to our existing customers if they pre-ordered a roll before production. By knowing the demand before printing we were able to do some exciting and custom production runs. (Example: One new company wanted denim so we put a special roll of denim in for them.)
So, was the experiment a success? Yes. There are still kinks to get worked out and we learned several things along the way (like don't trust the printers estimate of the pallet's weight - they under estimated it by half!) but all in all I think it was a positive experience.
HUGE thanks goes out to all the pre-orderers! YOU made it possible. I welcome any and all feedback you may have from your perspective. Would you pre-order again? Did you like the quality of the printing? I'd like to hear from YOU!
If we do another, I am leaning towards: Sweet Jane (original pink), Ohio (maybe in new colors) or Uncomplicated (maybe in new colors). Uncomplicated is a large scale floral.
So, was the experiment a success? Yes. There are still kinks to get worked out and we learned several things along the way (like don't trust the printers estimate of the pallet's weight - they under estimated it by half!) but all in all I think it was a positive experience.
HUGE thanks goes out to all the pre-orderers! YOU made it possible. I welcome any and all feedback you may have from your perspective. Would you pre-order again? Did you like the quality of the printing? I'd like to hear from YOU!
If we do another, I am leaning towards: Sweet Jane (original pink), Ohio (maybe in new colors) or Uncomplicated (maybe in new colors). Uncomplicated is a large scale floral.
To give you and idea of scale of Uncomplicated, you can see it in use as our studio curtain. It was originally printed on twill but I am thinking maybe sateen this time around.
NOTE: This USA printer is NOT GOTS certified. Which is not ideal but if we decide the relationship is working, and we bring them enough business, then we can then start putting some real pressure on them to make the GOTS commitment.
NOTE: This USA printer is NOT GOTS certified. Which is not ideal but if we decide the relationship is working, and we bring them enough business, then we can then start putting some real pressure on them to make the GOTS commitment.
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